Clever headline, but kind of inappropriate for a tragedy when a house burns down and the story includes this:
"She ran out the house screaming that her father was in the house," said a witness standing on Zaitz Farm Road near the wrecked household. "The father came out a little confused. Windows were popping, and people were screaming."
I think this would be a time to be a little more McTactful and not give the impression you're McRibbing the family during a time when many of their possessions probably flamed out like a McDLT.