McHeadline is kind of McMean

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McMansion flame-broiled; 2 cars fried; shakes up neighborhood

Clever headline, but kind of inappropriate for a tragedy when a house burns down and the story includes this:
"She ran out the house screaming that her father was in the house," said a witness standing on Zaitz Farm Road near the wrecked household. "The father came out a little confused. Windows were popping, and people were screaming."

I think this would be a time to be a little more McTactful and not give the impression you're McRibbing the family during a time when many of their possessions probably flamed out like a McDLT.

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