Remembering 12 CDs for the price of 1 (with nothing more to buy ever!)
Just about everyone has a few head-scratchers in their music
collections. You’re looking through your compact discs, finding more than a few
that you haven’t listened to in years, and then come across something like
this:
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“Tubthumper” by Chumbawamba.
Wait a second. I own that? I bought that?
A lot of people did. It sold three million copies in the
United States back in the ’90s, driven by the hit single “Tubthumping.” That’s
the song that concussed everyone with the chorus of “I get knocked down/But I
get up again/You’re never going to keep me down.”
Maybe you have similar outcasts in your music collection.
Perhaps something by Color Me Badd, the Spice Girls, a boy band or any album by
the Spin Doctors not titled “Pocket Full of Kryptonite.” Or maybe “The Best of
Shaquille O’Neal,” an album that obviously could never be confused with the
worst of Shaquille O’Neal. He’s that talented musically.
Or hey, what about “Music for the People” by Marky Mark and
the Funky Bunch?
Come on, somebody has that.
(Or in the words of Marky Mark Wahlberg, c’mon, c’mon, feel it, feel it!. Here's the Funky Bunch video.)
The album sold more than a million copies, although I think
Mark Wahlberg has destroyed many of them. He now stars in a movie with a
talking teddy bear, but that’s high art compared to Good Vibrations lines such
as “I’m a get mine so get yours/I wanna see sweat comin’ out your pores.”
I never owned a Marky Mark album, or at least I don’t think
so. But I honestly can’t remember listening to the Chumbawamba disc, and I have
only faint memories of a CD by the Crash Test Dummies, the group with that “Mmm
Mmm Mmm” song and the singer who desperately needed a throat lozenge. I did
have that CD.
One reason why:
I have questionable taste in music.
Another reason:
Twelve CDs for the
price of one, with nothing more to buy ever!
Remember the amazing offers from the BMG and Columbia House mail-order
CD clubs in the 1980s and ’90s? It was before the Internet really took off and
people began downloading so much music, legally and otherwise.
Back when Beanie Babies were the rage and Seinfeld was a TV
megahit, music fans didn’t have as many options. Want to spend just a few
dollars to get a couple of good songs instead of paying for the full-length CD?
No soup for you!
CDs were 15 or 20 bucks at music stores, and that made the
music club deals really attractive. Even after paying shipping, the 12-for-1
offer – or 16 for the price of two, or 8 for the price of half, or whatever the
big offer morphed into over the years – you could get a bunch of music for not
much cash. About $4 per CD, I’d say.
And sometimes even less.
Members of the BMG Music Service could get four free CDs if
they had a friend sign up. I got more free CDs that way, and when I ran out of
friends to sign up, I began signing up aliases. Only one membership was allowed
per household, supposedly. But all my aliases had the same mailing address, and
the clubs never turned down my applications.
So Matt Wixon got four free CDs for signing up Matthew
Wixon. And then Matt Wixon got four free CDs for signing up Wixon Matthews.
When I fulfilled my requirement of buying one CD for each “person,” I would
write to the clubs to cancel my membership. Yes, you had to write to the clubs
to cancel. No e-mails. No phone calls.
But that was only a small inconvenience. A few months later I
would sign up again, and then add friends with more ridiculous offshoots of my
name.
I certainly wasn’t alone. I’ve heard that some people
claimed that their homes were apartment complexes and signed up a dozen
aliases. I’m not sure if that’s true, but I don’t think the music clubs really
cared. In my case, the same person was always paying for the CDs for each
membership. My aliases were easier to crack than a Scooby-Doo mystery.
One complication of the music clubs was that members were
sent a catalog every two or three months along with an order form that included
a “featured selection.” You needed to mail the form back and decline the
featured selection or it would be automatically sent to you, along with a bill.
This controversial practice of “negative option billing” helped music clubs
boost profits, and there were several times that I forgot to mail back the form
and something like “The Woman in Me” by
Shania Twain ended up in my mailbox.
Whenever it happened, I marked the CD “Return to sender” and
sent it back. I did it several times over the years, and BMG and Columbia House
always took them back. That helped keep Matt Wixon, Matthew Wixon, Wixon
Matthews – and Matt Winox (or was is Matt Winxom?) – as satisfied customers.
It was a cheap way to discover new music. But unfortunately,
some albums you wanted weren’t available. And with a limited selection, sometimes
your last couple “12 for the price of 1” choices could be a bit of a stretch.
You were like a pro sports team in the final round of the draft, trying to pull
a rabbit out of the hat.
Well, a lot of people
like Blind Melon. … That one song by the Presidents of the United States of
America is pretty catchy. … Maybe I could get the Gordon Lightfoot
greatest-hits album and give it to my mom for Christmas.
Some stuff was great, some not-so-great. My musical draft-pick
busts were traded to Wherehouse or other music stores that would pay two,
three, sometimes four bucks for a used CD.
Of course, the music clubs are long gone now. BMG absorbed
Columbia House and then BMG shut down in 2009. I think most people were done
with the CD clubs long before that.
But I know a lot of those music-club CDs are still floating
around out there. They’re packed away in closets, on shelves at used-CD shops
and being sold in droves online.
That Chumbawamba “Tubthumper” album I was taking about
earlier? The last time I checked, there were 624 people trying to sell a used
copy in the Amazon.com marketplace.
The starting price is one cent, and even after $2.98 for
shipping and handling, you can get some thumping nostalgia for just three
bucks. The seller describes the CDs condition as “like new."
I don’t doubt that one bit.
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