Tuesday, November 11, 2008

Toyota's Saved by Zero annoying a nation

You know that "Saved by Zero" ad campaign that Toyota is running right now? If you don't, then you probably don't watch much TV. It's hard to miss the ad because it's in such heavy rotation.

Also, it's very annoying. Even to the lead singer of The Fixx, Cy Curnin, whose song "Saved by Zero" is used in the ad, with new singers adding to the cheese factor. Also, Curnin said that it's strange to hear the song used to sell cars.

From The Las Vegas Sun:
"The song was written from the point of view of the release you get when you have nothing left to lose. It clears your head of all fears and panics and illusions and you get back to the basics, which is a Buddhist mantra, which I practiced back then, and which I still do," he said. "The idea of the song is how great it is to get back to zero."
Well, the car dealers do have very little to lose these days because sales are down. The song would probably be most appropriate for General Motors, which is plunging "Like a Rock," its former ad campaign.

If you haven't seen the "Saved by Zero" ad, it's below. And here's The Fixx's version.