Tuesday, November 4, 2008

The healthier Twinkie

One of America's most iconic snack cakes, the Twinkie, is now available in a healthier version.

Well, not really healthier. Just smaller. But that won't stop its maker, Hostess, from trumpeting the 100-calorie Twinkie as an amazing breakthrough in snack-food technology. From the release:
Hostess is introducing a great tasting, portion controlled option of the snack cake that has been a part of our popular culture for generations -- the Twinkie. The brand that makes America's most iconic snack cakes is now offering 100 Calorie Pack "Twinkie Bites". Available nationwide, each Hostess 100 Calorie Pack of Twinkie Bites contains three moist and delicious mini Twinkie cakes filled with the brand's signature creme filling.
Given that a Twinkie is pretty much nothing but sugar, and perhaps some cut up Nerf balls, these new Twinkies must be seriously mini. But hey, it's still a Twinkie.

On a side note, nothing screams fun like "portion controlled option."

For more info: http://www.hostesscakes.com/100