Tuesday, April 22, 2008

Gatorade Tiger is for you, Mr. (or Ms.) Perfection

New from Gatorade. A drink -- I mean beverage, because it sounds more important -- inspired and formulated for "an athlete who embodies mental strength, physical power and technical perfection."

Wow! That's me!

Actually, that athlete is Tiger Woods. But Gatorade won't make any money by just making a drink for the athlete who embodies mental strength, physical power, technical perfection and accepting endorsements for everything from sports drinks to razors.

So the drink is actually for the rest of us ... the slightly overweight, creaky-kneed sorta-athletes who need a day to recover from a game of one-on-one at the YMCA. And, of course, it's targeted for people who haven't played any kind of sport in years but will still fork over $200 for the LeBron James Nikes.

But wait! I'm an out-of-shape sports wannabe who wears tight Under Armour shirts despite having no real ability to "protect this house." Is there a Gatorade for me?

Sure. Try G2 or Gatorade A.M. There's an overhyped sports drink for everyone!