Showing posts from October 26, 2014

Want my feedback? I've had it with surveys

A version of this column first appeared in The Dallas Morning News and on Please check out the site.

In my tweens and early teens, I had the typical jobs of the original MTV generation. I mowed lawns, although probably not well, and I delivered newspapers, although definitely not well. (Extra! Extra! Read all about it: your paper might be in the bushes, or on the roof, or somewhere in the nativity scene you set up for Christmas).

A much more exciting job, which I had sporadically over a couple of years, was as a market research consultant. That sounds less impressive when described as “guy who gets paid to eat stuff,” but it was in that role that I helped bring to the American consumer – ta-da! – Hot Pockets.
Yes, I really contributed to one of the most iconic microwaveable products to ever burn the top of your mouth. You’re welcome. And I’m sorry.

Obviously, this Hot Pockets role requires more explanation. But first, although this might seem like a no-sig…